TAVI GEVINSON
Tavi Gevinson is an American fashion blogger.[1] She began her blog, "Style Rookie" on March 31, 2008 at age 11.[2] Initially, her parents did not completely know what Tavi was doing until she asked for their permission to appear in an issue of New York Times magazine story.[3] Since then, she has had as many as 50,000 readers.[citation needed]
While Gevinson describes herself as a "tiny 13 year old dork that sits inside all day wearing awkward jackets and pretty hats",[2] many look to her for style inspiration.[4] In mid-2009, Gevinson partnered with the London-based Borders&Frontiers to design and sell her own t-shirt.[5]
In August 2009, she appeared on the cover of Pop Magazine, which feature photographs by Jamie Morgan and was designed by artist Damien Hirst.[6][7] Since then, Tavi has been featured in the View section of the December/January 2010 issue of Teen Vogue magazine and February 2010 issue of the French Vogue. Bloggers like Tavi have been referred to as the "frontline of fashion".[8][9] She has also become a regular guest at fashion shows and a muse for designers in Tokyo.[10][11][12] She is also partly inspiration for Rodarte's line at Target.[13]
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